The Say Process

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Geolocation

Know where your responses are coming from

Verbatim Responses

Understand exactly what your customer is saying

Trends

Track what your customers are saying overall

Emotion Analysis

Understand the feeling of your respondents

Why is each section important?
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The summary provides a surface level synopsis of the trending topics among your respondents. Our clients use this in their presentations of the reactions captured

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Instead of wondering where the source of your data is coming from, use our geolocation tags to pinpoint the exact location of all of your responses

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The verbatim responses section aggregates all of the audio responses, and allows for them to be categorized, and searched. Instead of having to listen to each responses, we display their transcriptions with 100% accuracy

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Using natural language processing, and sentiment analysis, our emotional analytics provide insight on the emotional state of each respondent

Past Demos
Georgia State University
Sprite
Nike
Arby's
Fox News

Georgia State University

Student Feedback Initiative

Desciption

This report was in partnership with Georgia State University, and targeted towards the student body — both on campus students, and communters

Objective
What they wanted to find out

Wanted to know the different reasons for why students visited the on-campus computer labs during the week. The locations were the campus library computer labs, and housing computer labs.

  • Question – As a student of Georgia State University, why do you, or do you not use the computer labs on campus?
  • Criteria – Respondent must give a detailed response
  • Target – Georgia state Students that use the on-campus computer labs
  • Report Sample
Insight
What they learned

By the conclusion of the project, new insights were learned. Among them, these two insights were prominent

  • 1: More often, the subject student, did not possess a labtop, or desktop
  • 2: Many students entered the computer lab, specifically to print a document

Sprite

Sprite Pour Project

Desciption

This report supported the Sprite Pour project

Objective
What they wanted to find out

The project directors had an interest in knowing reasons behind customers drinking Sprite

  • Question – Why do you, or do you not drink Sprite?
  • Criteria – Respondent must give a thoughful answer
  • Target – Shoppers inside supermarket
  • Report Sample
Insight
What they learned

By the conclusion of the project, new insights were learned. Among them, these two insights were prominent

  • 1: More often, the respondent associated Sprite with being “Healthy”
  • 2: Multiple respondents gave a reason that was more emotional, than scenario influenced

Nike

Nike Brand Project

Desciption

This report was in support of narrowing a firm’s focus on how they should position a sample for a Nike loyalty program test

Objective
What they wanted to find out

What influenced customers to select a Nike offering over another option

  • Question – What would make you choose Nike over a competing brand?
  • Criteria – Respondent must give a thoughtful
  • Target – Kennesaw State University students wearing sneakers during response
  • Report Sample
Insight
What they learned

By the conclusion of the project, new insights were learned. Among them, these two key insights were a prominent trend:

  • 1: – On more occasions, “Design” specific reasons were given
  • 2: – “Quality” specific reasons appeared in multiple responses

Arby's

Arby's Loyalty Program

Desciption

This report supported an effort to understand customer thought patterns while being asked about the brand

Objective
What they wanted to find out

The firm researchers wanted to know what customers associated with the brand name

  • Question – What comes to mind when you think of the Arby’s brand?
  • Criteria – All responses welcomed
  • Target – Food plaza attendants
  • Report Sample
Insight
What they learned

By the conclusion of the project, new insights were learned. Among them, these two key insights were a prominent trend:

  • 1: – respondents associated a specific product with the arby’s brand
  • 2: – multiple responses mentioned the actual meat itself, not the product

Fox News

Fox / Ferguson Coverage

Desciption

This report was in cooperation with Fox News to air vocal responses regarding the Ferguson Court Case Decision — during the initial airing of the decision

Objective
  • What they wanted to find outThe mission was to see if there were any commonalities in reaction type, that were not on social media
    • Question – Describe how you felt when you heard the Decision on the Ferguson Case
    • Criteria – Respondent must give a detailed response
    • Target – Georgia citizens
    • Report Sample
Insight
What they learned

By the conclusion of the campaign, it was just as expected. The following were some interesting points

  • 1: – “Evidence” was a quite commonly used word. In both negative, and positive tones.
  • 2: – Many respondents were unsupportive of the decision
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